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Joe Rogan Experience Bought by Spotify for Over $ 100 Million |
Joe Rogan, one of the world's most popular podcasters, is making a show that Joe Rogan Experience a Spotify Exclusive. This is a huge industry-changing News. The show hasn't even been available on Spotify up until this point and the company is reportedly spending the potentially more than 100 Million Dollars to bring it.
This means that if you want to listen to the Rogan Show, you're going to have to download Spotify. Now, probably think for music and podcasting when you hear Spotify's name, but this Rogan deal is actually an essential part of the companies planning to become the Biggest Game in the Audio Business. To understand better, we have to look at the bigger picture.
Spotify made its podcasting wishes known in 2019 with three acquisitions basically, back-to-back bought two podcast networks 'Gimlet media' and a podcast creation company called 'Anchor' altogether the company spent around 400 million dollars through those three companies combined then this year it also requires the ringer and Bill Simmons Flagship show reportedly around a hundred ninety-six million dollars the team spent a lot of money all in an effort to lock down some of the industry's top content.
Because it's about getting people to use it similar to how Amazon knows the items people most want to buy and develop its own products around that data. Spotify will search for the most listened content and that data informs is purchasing decisions. The company said when it bought Rogan show that it was one of the most searched for podcasts And it needed the show to become the go-to place for listening.
JRE show is free to listen to, on YouTube. Hence, people don't need Spotify. And the show is free to listen to people don't need Spotify Premium to hear. Instead, they pay with their data. Spotify also doesn't need people to subscribe because it makes money by selling ads. Spotify, gives people the tools to create their own shows. Therefore, it's getting people to use it by getting big names like Joe Rogan to bring people to the platform but a large show Library keeps them there.
Spotify says it has more than 1 Million podcasts available and that during the first quarter of 2020 70% of shows were created with anchor on top of all these Acquisitions and Deals Spotify also create a new tech producer. Regenerating playlist and inserting ads it now algorithmically generates podcast playlist and launched its own advertising tool called streaming ad insertion, which allows targeted ads to be placed into shows as people listen to them which again relies on that critical user data.
So the companies actually, are double dipping with the revenue. Their podcast could be lucrative for the company, which is why although it's spending hundreds of millions of dollars tools and talent for its platform. It'll likely make that money back mid-roll another podcast at Network just advertisers can pay anywhere from $18 to $50 per 1000 listeners. Joe Rogan says his show reaches a hundred ninety million people once per month . Resulting in, him and his team could easily be making $ 3 Million dollars in revenue on ads per month.The bigger question is how Spotify's decisions affect the broader podcasting industry. It doesn't use RSS. So it controls the whole system including the data which informs not only its own purchasing decisions, but also is ADS targeting if the technology takes off we could live in a world in which podcast adds more closely. Assemble web ads in that they're targeted to individual listeners. This might be okay with some people but others might worry about their privacy podcast listening data is more sensitive than music, for example, because people Listen to Nice shows about potentially telling topics just as we've seen people on the broader web make decisions about where they browse or what email or messaging service they use based on their privacy the same of might happen when podcasting podcasting was onesie. Across all platforms, but it now seems like there will be two podcasting world's Spotify versus everybody else.
Thanks so much for reading. Do check out our YouTube channel Allegory Rim for detailed reviews of Movies, TV shows and Video Games and other movie lists. Our team is constantly designing lists of Movies, TV shows and Video Games custom to your various tastes.
Spotify made its podcasting wishes known in 2019 with three acquisitions basically, back-to-back bought two podcast networks 'Gimlet media' and a podcast creation company called 'Anchor' altogether the company spent around 400 million dollars through those three companies combined then this year it also requires the ringer and Bill Simmons Flagship show reportedly around a hundred ninety-six million dollars the team spent a lot of money all in an effort to lock down some of the industry's top content.
Because it's about getting people to use it similar to how Amazon knows the items people most want to buy and develop its own products around that data. Spotify will search for the most listened content and that data informs is purchasing decisions. The company said when it bought Rogan show that it was one of the most searched for podcasts And it needed the show to become the go-to place for listening.
JRE show is free to listen to, on YouTube. Hence, people don't need Spotify. And the show is free to listen to people don't need Spotify Premium to hear. Instead, they pay with their data. Spotify also doesn't need people to subscribe because it makes money by selling ads. Spotify, gives people the tools to create their own shows. Therefore, it's getting people to use it by getting big names like Joe Rogan to bring people to the platform but a large show Library keeps them there.
Spotify says it has more than 1 Million podcasts available and that during the first quarter of 2020 70% of shows were created with anchor on top of all these Acquisitions and Deals Spotify also create a new tech producer. Regenerating playlist and inserting ads it now algorithmically generates podcast playlist and launched its own advertising tool called streaming ad insertion, which allows targeted ads to be placed into shows as people listen to them which again relies on that critical user data.
So the companies actually, are double dipping with the revenue. Their podcast could be lucrative for the company, which is why although it's spending hundreds of millions of dollars tools and talent for its platform. It'll likely make that money back mid-roll another podcast at Network just advertisers can pay anywhere from $18 to $50 per 1000 listeners. Joe Rogan says his show reaches a hundred ninety million people once per month . Resulting in, him and his team could easily be making $ 3 Million dollars in revenue on ads per month.The bigger question is how Spotify's decisions affect the broader podcasting industry. It doesn't use RSS. So it controls the whole system including the data which informs not only its own purchasing decisions, but also is ADS targeting if the technology takes off we could live in a world in which podcast adds more closely. Assemble web ads in that they're targeted to individual listeners. This might be okay with some people but others might worry about their privacy podcast listening data is more sensitive than music, for example, because people Listen to Nice shows about potentially telling topics just as we've seen people on the broader web make decisions about where they browse or what email or messaging service they use based on their privacy the same of might happen when podcasting podcasting was onesie. Across all platforms, but it now seems like there will be two podcasting world's Spotify versus everybody else.
Thanks so much for reading. Do check out our YouTube channel Allegory Rim for detailed reviews of Movies, TV shows and Video Games and other movie lists. Our team is constantly designing lists of Movies, TV shows and Video Games custom to your various tastes.
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